BUDWEISER FAMILY DRINKS
BUDWEISER FAMILY DRINKS:
PROJECT 12
And then there were three.
“Project 12” started in the early spring when Budweiser’s 12 brewmasters across America were asked to write a unique beer recipe worthy of the Budweiser name. After internal discussion and debate, six of the recipes were chosen to be brewed in small batches. Now, after a summer-long nationwide sampling effort involving thousands of consumers at dozens of events, U.S. beer drinkers have provided feedback, which helped Budweiser decide which three beers would be available for sale in a limited-edition sampler pack this fall.
The “winning” recipes, named for the ZIP Code in which the beer was originally brewed, are from brewmasters at the Budweiser breweries in Los Angeles, St. Louis and Williamsburg, Va.
1) Batch No. 91406 (Los Angeles): • A deep-amber lager with 6 percent alcohol by volume (ABV).
2) Batch No. 63118 (St. Louis): • A deep-golden pilsner with 6 percent ABV.
3) Batch No. 23185 (Williamsburg, Va.): • A bourbon cask lager with 5.5 percent ABV.
Taste Profile:
Fresh and subtle fruit notes, a delicate malt sweetness and balanced bitterness for a clean, snappy finish. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment.
Ingredients/Brewing:
Brewed using a blend of imported and classic American aroma hops, and a blend of barley malts and rice. Budweiser is brewed with time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
Advertising Highlights:
Budweiser was advertised with spectacular, electric billboards in New York City’s Times Square as early as 1902, and was the first brand to sponsor a network TV show (“The Ken Murray Variety Show” on CBS in 1951). More recently, the brand has created advertising icons like Frank and Louie, the Budweiser lizards, and the “Whassup!” guys, a campaign that won the Grand Prix award in 2001 at the 48 th Annual International Advertising Festival in Cannes, France. The brand also highlights the world-famous Budweiser Clydesdales in its advertising.
Interesting Facts:
Budweiser was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Samples of Budweiser are flown into St. Louis everyday from each of A-B’s 12 regional breweries. There, in a special tasting room, the beer is sampled and judged by our brewmasters to ensure its quality and consistency.
Best With:
The carbonation of Budweiser and its clean, crisp taste make it an ideal pairing with pizza and pub food such as quesadillas, nachos, mozzarella sticks.
ABV: 5%
Anheuser-Busch Companies, Inc. traces its roots to 1852 and the Bavarian Brewery in St. Louis. The struggling brewery was acquired by Eberhard Anheuser, a successful soap manufacturer, in 1860.
Anheuser had no experience in the brewing business, but his son-in-law did. Adolphus Busch, a successful German businessman, joined his father-in-law in the business in the 1860s and took on increasing responsibility. Through new technologies and modern marketing practices, he transformed the local brewery to an industry leader.
The growth of a brewery:
In the early 1870s, Adolphus Busch became the first American brewer to use pasteurization, which allowed beer to be shipped long distances without spoiling. By the mid 1870s and early 1880s, he introduced artificial refrigeration, refrigerated railcars and rail-side icehouses. These technological innovations allowed the company to grow – now, it could distribute beer across the country.
Budweiser was the first national beer brand, introduced in 1876. Twenty years later, Busch introduced Michelob, America’s first specialty beer. To market his beers, Busch used traditional, proven selling methods but in a far more organized and deliberate manner than his competitors. He pioneered the use of giveaways and premiums, and used his brewery as a showplace for the public to visit.
When Eberhard Anheuser died in 1880, Adolphus became president of the brewery. In 1901, the company broke the 1 million barrels of beer sales mark for the first time, making it one of the nation’s leading breweries.
Adolphus Busch died in 1913 and was succeeded by his son, August A. Busch, Sr.
Surviving Prohibition
The brewery’s bleakest period began at midnight on Jan. 16, 1920, when national Prohibition became law. Rather than close its doors, as more than half of the nation’s breweries did, Anheuser-Busch diversified and remained in business.
Under the leadership of August Sr., the company marketed more than 25 different non-alcoholic products such as soft drinks, truck bodies and ice cream. In preparation for Prohibition, Anheuser-Busch released Bevo, a non-alcoholic cereal beverage, in 1916. On April 7, 1933, beer was re-legalized.
Recovery from Prohibition was slow but steady under Adolphus Busch III, who became president of the company in 1934, upon the death of his father, August Sr.
Economic conditions caused by the Great Depression also restrained growth, but, thanks in part to the introduction of the metal can in 1936, sales began to climb. By 1938, Anheuser-Busch hit the 2 million barrel mark. During World War II, the company diverted many of its operations in support of the war effort, voluntarily relinquishing its West Coast markets to conserve railcar space for war materials shipments.
An era of growth
Following the war, America and Anheuser-Busch experienced an era of growth and prosperity throughout the 1950s and 1960s. In 1946, August A. Busch, Jr. became president of the company following the death of his brother, Adolphus III. Beginning with the opening of the Newark, N.J. facility in 1951, August Jr. created a national network of nine breweries.
Under his leadership, beer sales increased from 3 million barrels to more than 34 million barrels, and corporate diversification was extended to include family entertainment, industrial products, real estate and can manufacturing. In 1957, Anheuser-Busch became the leading U.S. brewer, a position it retains today.
August A. Busch III was elected president of Anheuser-Busch, Inc. in 1974, and the next year succeeded his father, August Jr., as chief executive officer, becoming the fourth generation of the family to lead Anheuser-Busch. August III led the company to build four additional breweries, expand the family entertainment business, and significantly strengthen the company?s horizontal and vertical integration.
In 1982, the company introduced Bud Light nationally, which grew quickly in popularity and today is one of the world’s best selling beer brands.
In 2008, Anheuser-Busch and InBev combined to become Anheuser-Busch InBev. The new company is the world?s largest brewer and one of the top 5 consumer goods companies in the world.
And then there were three.
“Project 12” started in the early spring when Budweiser’s 12 brewmasters across America were asked to write a unique beer recipe worthy of the Budweiser name. After internal discussion and debate, six of the recipes were chosen to be brewed in small batches. Now, after a summer-long nationwide sampling effort involving thousands of consumers at dozens of events, U.S. beer drinkers have provided feedback, which helped Budweiser decide which three beers would be available for sale in a limited-edition sampler pack this fall.
The “winning” recipes, named for the ZIP Code in which the beer was originally brewed, are from brewmasters at the Budweiser breweries in Los Angeles, St. Louis and Williamsburg, Va.
1) Batch No. 91406 (Los Angeles): • A deep-amber lager with 6 percent alcohol by volume (ABV).
2) Batch No. 63118 (St. Louis): • A deep-golden pilsner with 6 percent ABV.
3) Batch No. 23185 (Williamsburg, Va.): • A bourbon cask lager with 5.5 percent ABV.
Budweiser - The Great American Lager
Taste Profile:
Fresh and subtle fruit notes, a delicate malt sweetness and balanced bitterness for a clean, snappy finish. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment.
Ingredients/Brewing:
Brewed using a blend of imported and classic American aroma hops, and a blend of barley malts and rice. Budweiser is brewed with time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
Advertising Highlights:
Budweiser was advertised with spectacular, electric billboards in New York City’s Times Square as early as 1902, and was the first brand to sponsor a network TV show (“The Ken Murray Variety Show” on CBS in 1951). More recently, the brand has created advertising icons like Frank and Louie, the Budweiser lizards, and the “Whassup!” guys, a campaign that won the Grand Prix award in 2001 at the 48 th Annual International Advertising Festival in Cannes, France. The brand also highlights the world-famous Budweiser Clydesdales in its advertising.
Interesting Facts:
Budweiser was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Samples of Budweiser are flown into St. Louis everyday from each of A-B’s 12 regional breweries. There, in a special tasting room, the beer is sampled and judged by our brewmasters to ensure its quality and consistency.
Best With:
The carbonation of Budweiser and its clean, crisp taste make it an ideal pairing with pizza and pub food such as quesadillas, nachos, mozzarella sticks.
ABV: 5%
Bud Light:
Since 1982, Bud Light has grown to become the best-selling beer in the United States and the No. 1 light beer in the world. Brewed with all natural ingredients and a blend of two and six-row barley malt, Bud Light’s characteristics of a clean aroma and a crisp smooth taste is a guarantee for beer drinkers. The sure sign of a good time. Here We Go.
Visit website (http://www.budlight.com)
Select 55:
A smooth, light golden lager with only 55 calories and the crisp, clean finish of Budweiser Select.
Select 55 is brewed with specialty malts and a blend of imported and domestic hopping. Select 55 has a light golden color and offers aroma notes of toasted malt and subtle hopping.
Select 55 is the lightest beer in the world with fewer calories than any other beer option currently available. Per 12-ounce serving, Select 55 has 55 calories and 1.9g carbohydrates.
Bud Light Lime:
Bud Light Lime is a premium light beer that combines all the drinkability of Bud Light with the taste of fresh squeezed lime. Bud Light Lime is a light-bodied beer with a delicate malt sweetness, clean, crisp finish. This product is available in a unique clear bottle with bright green graphic so you can’t miss it! Whether you are out in the hot sun, or just in the mood for a change in pace, Bud Light Lime is sure to quench your thirst for something different this summer. 4.2% ABV
For more information on Bud Light Lime
visit:website (www.budlightlime.com)
Budweiser Select:
Budweiser Select delivers it all – a bold taste, full-flavor and a clean finish, it’s the best of both worlds. It is truly a unique beer with product points of difference vs. every other beer in the market today. Full Flavor, 99 Calories The Exception To The Rule.
Visit website (http://www.budweiserselect.com)
Bud Ice:
Introduced nationally in 1995, Bud Ice is American’s first draft beer to be ice brewed. Anheuser-Busch’s exclusive ice-brewing process takes the beer to a temperature below freezing, leading to the formation of ice crystals. The beer then rests in storage at 28 degrees Fahrenheit for several days before being cold-filtered and packaged, resulting in a rich, smooth draft taste that is remarkably easy to drink. Bud Ice Light is a light alternative to this ice-brewed beverage.
Chelada:
Taste Profile: Budweiser & Clamato Chelada and Bud Light & Clamato Chelada are beers that combine Budweiser and Bud Light with the refreshing taste of Clamato, spices and a hint of lime.
Ingredients/Brewing: Budweiser & Clamato Chelada and Bud Light & Clamato Chelada are a combination of our classic American-style lagers, Budweiser and Bud Light, and the rich, spicy taste of Clamato Tomato Cocktail.
We follow the traditional brewing process for Budweiser and Bud Light. Clamato is carefully blended with the beer to create the proper balance of the crisp finish of Budweiser or Bud Light and the signature taste of Clamato.
How to Serve: To best enjoy Budweiser & Clamato Chelada and Bud Light & Clamato Chelada, gently rotate the chilled can once before pouring. Then, serve cold, or pour over ice, into a traditional goblet-style glass and garnish with a slice of lime or celery stalk. Salting the rim of the glass or adding a dash of hot sauce to the beer allows adults to further customize Chelada.
Best With: A savory beer that is great for any occasion, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada pair well with traditional Latino dishes such as ceviche, chicken enchiladas and tamales.
Chelada Picante:
Today we have the Budweiser and Clamato Chelada, but this is the NEW Picante with salt & lime version. This is a 24oz can, it is 5% ABV, it has 198 calories (per 12oz), 22.7g carbs (per 12oz) and remember DO NOT SHAKE!
ABV: 5%
SOURCE:http://208.131.137.152/beverage/brands/26
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