Bud Light ‘Platinum’
Bud Light ‘Platinum’ Will Pack More Alcohol & Calories:
Anheuser-Busch recently filed paperwork with federal regulators for a new product: Bud Light Platinum.
Q.Why is it called Platinum?
A.Because it'll flatten 'em.
LINES:
Anheuser-Busch—makers of Budweiser, Bud Select, Budweiser American Ale, Bud Light Lime, Bud Light Golden Wheat, and regular ole Bud Light—are adding a more potent beer to their budding lineup. Bud Light Platinum will be 6.0% alcohol by volume, as opposed to 4.2% for standard Bud Light. Bud Heavy, as the original Bud is affectionately called, is meanwhile 5% alcohol by volume.
“There is no prohibition against how strong they can make it,” says Tom Hogue, director of public affairs for the Alcohol and Tobacco Tax and Trade Bureau—though he notes that some states have restrictions. The calories stretch the spectrum, too: Bud Light weighs in at 110, Bud Platinum at 137 and Bud Heavy at 145.
(MORE: Why Do Drinkers Outlive Non-Drinkers?)
Platinum is the third to join the Bud Light family in recent years, following the Lime and then Golden Wheat versions. The company is keeping their lips relatively sealed about the product, which will be on sale in January. Spokespeople released a cagey statement saying that the new beer “appeals to a key group of beer drinkers and expands consumer occasions.” While “consumer occasion” is relatively unhelpful marketing jargon, the key group of beer-drinkers is at least obvious: those who want to drink less and feel it more.
NewsFeed has a few suggestions for slogans:
“Bud Light Platinum: When Coors Extra Gold Just Isn’t Doing It”
“Bud Light Platinum: More Buzz, Less Fizz”
And, my favorite: “Bud Light Platinum: Dooooooby, Doooooooby, Drunk.” (For those who remember this fantastically bizarre campaign.)
MORE: Google Buzz: The Search Engine Is Now Brewing a Beer
Read other related stories about this:
Coming soon to a shelf near you: Bud Light Platinum St. Louis Post-Dispatch
Bud Light Platinum coming, says Anheuser-Busch as U.S. sales slip Los Angeles Times
Read more: http://newsfeed.time.com/2011/11/11/new-bud-light-platinum-will-pack-more-alcohol-and-calories/#ixzz27GJPhYwJ
Anheuser-Busch recently filed paperwork with federal regulators for a new product: Bud Light Platinum.
Q.Why is it called Platinum?
A.Because it'll flatten 'em.
LINES:
Anheuser-Busch—makers of Budweiser, Bud Select, Budweiser American Ale, Bud Light Lime, Bud Light Golden Wheat, and regular ole Bud Light—are adding a more potent beer to their budding lineup. Bud Light Platinum will be 6.0% alcohol by volume, as opposed to 4.2% for standard Bud Light. Bud Heavy, as the original Bud is affectionately called, is meanwhile 5% alcohol by volume.
“There is no prohibition against how strong they can make it,” says Tom Hogue, director of public affairs for the Alcohol and Tobacco Tax and Trade Bureau—though he notes that some states have restrictions. The calories stretch the spectrum, too: Bud Light weighs in at 110, Bud Platinum at 137 and Bud Heavy at 145.
(MORE: Why Do Drinkers Outlive Non-Drinkers?)
Platinum is the third to join the Bud Light family in recent years, following the Lime and then Golden Wheat versions. The company is keeping their lips relatively sealed about the product, which will be on sale in January. Spokespeople released a cagey statement saying that the new beer “appeals to a key group of beer drinkers and expands consumer occasions.” While “consumer occasion” is relatively unhelpful marketing jargon, the key group of beer-drinkers is at least obvious: those who want to drink less and feel it more.
NewsFeed has a few suggestions for slogans:
“Bud Light Platinum: When Coors Extra Gold Just Isn’t Doing It”
“Bud Light Platinum: More Buzz, Less Fizz”
And, my favorite: “Bud Light Platinum: Dooooooby, Doooooooby, Drunk.” (For those who remember this fantastically bizarre campaign.)
MORE: Google Buzz: The Search Engine Is Now Brewing a Beer
Read other related stories about this:
Coming soon to a shelf near you: Bud Light Platinum St. Louis Post-Dispatch
Bud Light Platinum coming, says Anheuser-Busch as U.S. sales slip Los Angeles Times
Read more: http://newsfeed.time.com/2011/11/11/new-bud-light-platinum-will-pack-more-alcohol-and-calories/#ixzz27GJPhYwJ
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