AB Inbev Brand Strategy | Budweiser Brand Strategy

AB Inbev Brand Strategy | Budweiser Brand Strategy :

1.Brand Strategy: At Anheuser-Busch InBev, our brands are the foundation of the company, the cornerstone of our relationships with consumers, and the key to our long-term success.

2.Focus Brands: We know focus works. This is why we have rigorously reinforced our focus brands strategy. Focus brands are those in which we invest most of our marketing money, and to which we dedicate the greatest proportion of our share of mind. With a portfolio of well over 200 brands, we are prioritizing a small group with greater growth potential within each relevant consumer segment. These focus brands, include our three global brands, key multi-country brands, and ‘local jewels’.

3.Values Based Brands: All of our brands must have clearly defined and consistently communicated values, making them ‘Values Based Brands’. The process of defining these values is a key discipline for all marketing activities in our business and is proving particularly powerful in renovating and innovating our premium brands around the real and changing habits and preferences of consumers.

Source:http://www.ab-inbev.com