Showing posts with label Budweiser. Show all posts
Showing posts with label Budweiser. Show all posts
Sunday, 2 December 2012
Saturday, 1 December 2012
BUDWEISER CAN WATER
BUDWEISER CAN WATER:
Bartow Neighbor, on Friday Nov. 2, 2012.
More than 4,000 cases of canned water were shipped to the Anheuser-Busch Distributor’s Harrison Beverage in Pleasantville, N.J. and Ritchie & Page Distributing in Robbinsville, N.J. on Friday. This canned water will be available to the American Red Cross and other disaster relief programs.
Brooklyn, New York has requested over 10,000 cases of the canned water and these cases are slated to be delivered to Bennett Field over the weekend. Anheuser-Busch is in the unique position to can and ship large quantities of drinking water and they’ve stepped up to do this.
On top of the canned water shipments, the people from Budweiser announced a $100,000 donation to the American Red Cross for help in the efforts of the storm devastated areas from Sandy. Anheuser-Busch has donated more than 71 million cans of drinking water to areas hit with natural and other disasters over the years.
SOURCE:http://www.examiner.com/article/budweiser-cans-water-for-sandy-victims-ny-and-nj
Saturday, 24 November 2012
BUDWEISER PROJECT 12: THE FINAL OFFERINGS
BUDWEISER PROJECT 12: THE FINAL OFFERINGS:
Over the summer, Budweiser conducted Project 12, where each of their 12 U.S. breweries and brewmasters were asked to come up with a unique new beer using the Budweiser yeast strain and brand values. The final three beers hit shelves in a mixed six-pack this fall.
Batch 63118:
Brewery Location: St. Louis
Brewmaster: Jim Bicklein, with help from Fort Collins, CO, brewmaster Katie Rippel.
Beer: Golden Pilsner, 6% ABV
An homage to the German immigrants like Adolphus Busch, The pilsner uses ingredients that were common in the St. Louis area in the late 1800s.
Review and notes: Pours deep gold with a moderate head. Noticeably round and a little boozy, the beer doesn’t win points for subtlety, but has a nice tang from the Tettnang and Hallertau hops. True to style for a Bohemian Pils, but the alcohol and thinness will turn off some drinkers, who might associate the flavors with discount beer. The the malt character will proabably make this the least challenging to lovers of traditional Budweiser, and the bitterness in the aftertaste will add a level to which they are not used. By far my least favorite of the six brews I tried, let alone the three that made the final cut.
Batch 91406:
Brewery Location: Los Angeles
Brewmaster: Bryan Sullivan, with help from Scott Ungerman (Fairfield, CT) and Dave Cohen (Houston).
Beer: Amber Lager, 6% ABV
Using a caramel malt, Sullivan and co. aimed for a beer with both more malt and more hops than traditional Budweiser.
Review and notes: Pours amber with little head. Slight roast in the nose. Fans of amber lagers like Yuengling will likely enjoy this beer, though the hops and yeast give it a much crisper, cleaner finish than most. It’s well-carbonated with not a ton of body, and so the roastiness comes through well. A well-crafted lager, if not bursting with flavor by non-macrobrew standards, the LA batch should be acceptable to almost anyone and enjoyable to many.
Batch 23185:
Brewery Location: Williamsburg, VA
Brewmaster: Daniel Westmoreland, in collaboration with Mike Anderson (Jacksonville, FL) and Dan Kahn (Cartersville, GA)
Beer: Bourbon Cask Lager, 5.5%
Westmoreland made an all-malt brew and aged it on staves from bourbon barrels.
Review and notes: Pours light, whiskey-colored amber with significant head. Nose has a nice malty roastiness with a hint of vanilla. Definitely the most complex of the three beers, the description shouldn’t intimidate anyone. The bourbon staves suggest rather than demonstrate vanilla character in the beer, and give only light hints of the traditional flavor. The beer – like all of the Project 12 offerings – has a crisp and clean finish from the Budweiser yeast, and could be easily drinkable in some quantity. While craft beer fans will lament the lack of bold flavor, I actually find the subtlety refreshing. I love bourbon, but too often it’s used as a flavor cudgel in craft beers. This is a well-crafted lager that I enjoyed in the blind six-pack before I knew it had bourbon staves.
source:http://blogs.menshealth.com/guy-gourmet/budweiser-project-12-the-final-offerings/2012/11/19/
Monday, 19 November 2012
Budweiser Barbecue Sauce
Budweiser Barbecue Sauce:
Budweiser-
has launched its own line of barbecue sauces, just on the heals of new flavours from Bulls Eye. The Budweiser-branded sauces will be available in major grocery and club stores in addition to restaurants nationwide. In addition, the sauces will be sold at all Anheuser-Busch tour centre gift shop locations. Here’s the flavours they've announced.
- Budweiser Basting Sauce A perfect fit for fish, chicken, pork and beef. This sauce has a distinct mustard flavour that €™s enhanced with a blend of fresh garden vegetables, herbs and a nice hint of caramelized sweetness. A touch of soy and citrus rounds out this great baste.
- Budweiser Wing Sauce Built for, what else, a Budweiser and wings! The wing sauce is nicely balanced with the right amount of heat, a hint of sweetness, a nice intermingling of butter and garlic with a pallet-cleansing burst of vinegar. This sauce is comfortably mild and can be kicked up for those who love hot and spicy.
- Budweiser Barbecue Sauce This sauce holds a blend of heat, vinegar, fresh herbs and garden vegetables with subtle notes of hops, malts and rice from the Budweiser.
- Beechwood Smoked Budweiser Barbecue Sauce Offers traditional barbecue flavour with subtle smokiness and a slightly tart and sweet balance that has a caramelized sugar finish. This sauce is complex enough to work with both lighter meats such as chicken, while holding true to bigger flavours like beef and ribs. The special beechwood chips, made famous in the crafting of Budweiser, are used in creating this sauce and the result is a flavour like no other with a finish that is subtly smoky with hints of hops and malt.
source:http://www.bbqreport.com/archives/barbecue/2006/06/24/budweiser-barbecue-sauce/
JKR Design for Budweiser ‘66’
JKR Design for Budweiser ‘66’:
Budweiser has something new for its loyal fans—the UK launch of Budweiser ‘66’ lightly carbonated beer with a touch of sweetness for a smooth, easy taste at 4% abv was announced back in April 2010, and now the alcohol brand is happy to present its new product in packaging designed by jkr agency. The bottles and cans’ look retain Budweiser’s iconic visual authenticity, still some of its features was a bit adapted to the modern tendencies.
Image Courtesy: www.jkr.co.uk
The objective for the creative team was to make some refreshing changes in Budweiser traditional look and “deliver a great “badge in the hand” through a contemporary take on an iconic brand.”
Image Courtesy: www.jkr.co.uk
“Keeping it simple but credible was the main objective; not trying too hard to be cool while also feeling like a classic, confident American brand. The shape (derived from the brand’s iconic bowtie) creates an impactful and distinctive label. The strong angle creates a dynamic arrow which points to the copy explaining the beer’s proposition. The oversized logo and contemporized AB seal combined with the off centre graphic give it a laid back feel,” commented Sean Harvey, Design Director at jkr.
Image Courtesy: www.jkr.co.uk
Image Courtesy: www.jkr.co.uk
BUDWEISER FAMILY
Budweiser Family:
Busch Family:
Nonalcohol Brews:
Specialty Brews:
180 is a lightly carbonated orange citrus-flavored energy drink with vitamins B-6, B-12, and C (all at 100% RDI), and enhanced with natural guarana. The name "180" communicates the "turnaround" or "energetic lift" people look for in an energy drink.
Michelob Family:
Natural Family:
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Anheuser-Busch, Inc. products are brewed to be enjoyed responsibly by adults.
source:http://www.bud4u.com/productlist.html
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Sunday, 18 November 2012
Budweiser(King of Beers)- from 1876-2008 Budweiser Bottles :
Budweiser(King of Beers)- from 1876-2008 Budweiser Bottles :
Budweiser & Clamato A Breakfast Beer?
Budweiser & Clamato A Breakfast Beer?
Budweiser’s
Test marketing of a beer plus clam juice combination seems to have been successful (to Them); Budweiser & Clamato con slay lemon, Chelada. This may be in response to Miller Light Chill, Chelada Style. Budweiser also has a version with Bud Light. Is this a breakfast beer in disguise? The nutritional facts per 12 ounces are 186 calories, 20.3 carbohydrates and 5% alcohol.
As for the taste, if you like tomato beer or in this case, clamato beer, than you will not be disappointed. In fact, the upside of Anheuser Busch making it is if you mixed beer with clamato on your own, you would get a result that is 2.5% alcohol where in this case you get a full strength, 5% alcohol beer. It is interesting to note that the beer can is in Spanish and English and moreso in Spanish, hence the tagline, La Combinacion Perfecto and the description tag, con sal y limon. Some other marketing on the can is natural flavor and certified color (exciting).
Overall, I can see grabbing one of these as a morning hangover cure or better known as a breakfast beer. With the extra calories and tomato base, this may be the ultimate hair of the dog after a long night of alcohol consumption. If you go way back to the original Bloody Mary, you will find it was comprised of beer and tomato juice. Some refer to this as a bloody beer but I think Budweiser quickly passed on this name for the all so original Budweiser & Clamato. I do not see this as a big seller and more so limited in its distribution to the high Hispanic population areas of the country since the can is more in Spanish than English.
Budweiser & Clamato, bloody beer, original Bloody Mary, breakfast beer, tomato beer, clamato beer, hair of the dog, hangover cure or is Budweiser going for refreshing summer treat? You decide.
Source:http://www.beereur.com/beer-recipes/budweiser-clamato-breakfast-beer/
Budweiser is test marketing a new beer, Budweiser & Clamato con sal y limon, Chelada. This may be a response to Miller Light Chill, Chelada Style. Budweiser also has a version with Bud Light. Is this a breakfast beer in disguise? The nutritional facts per 12 ounces are 186 calories, 20.3 carbohydrates and 5% alcohol. As for the taste, if you like tomato beer or in this case, clamato beer, than you will not be disappointed. In fact, the upside of Anheuser Busch making it is if you mixed beer with clamato on your own, you would get a result that is 2.5% alcohol where in this case you get a full strength, 5% alcohol beer. It is interesting to note that the beer can is in Spanish and English and moreso in Spanish, hence the tagline, La Combinacion Perfecto and the description tag, con sal y limon. Some other marketing on the can is natural flavor and certified color (exciting).
Overall, I can see grabbing one of these as a morning hang over cure or better known as a breakfast beer. With the extra calories and tomato base, this may be the ultimate hair of the dog after a long night of alcohol consumption. If you go way back to the original Bloody Mary, you will find it was comprised of beer and tomato juice. Some refer to this as a bloody beer but I think Budweiser quickly passed on this name for the all so original Budweiser & Clamato. I do not see this as a big seller and more so limited in its distribution to the high Hispanic population areas of the country since the can is more in Spanish than English.
Budweiser & Clamato, bloody beer, original Bloody Mary, breakfast beer, tomato beer, clamato beer, hair of the dog, hangover cure or is Budweiser going for refreshing summer treat? You decide.
Saturday, 10 November 2012
Budweiser St. Louis Brewery
#14-17 Anheuser-Busch St. Louis Brewery:
+ Comment now
The Anheuser-Busch St. Louis Brewery is a giant, brewing 16.5 million 12 oz servings of beer every day. First opened in 1852, it now sprawls across 1,655,280 square feet of floor space on a 142 acre site. Three hundred thousand people visit every year to see the plant in action, and taste a variety of brews including seasonal brands and new products.
The Anheuser-Busch brewery in St. Louis, Missouri
I tasted “the king of beers” a week ago, so when I found myself at the Budweiser tasting room, I decided to sample some of the members of his court.
#14 Bud Light Golden Wheat
Anheuser-Busch
Like being stuck in a sensory deprivation tank. No aroma to speak of and a flavor only two degrees off of tap water. I get hints of pale grain, rice and lemon.
Grade: D+
#15 Shock Top Belgian White
Anheuser-Busch
Hazy mustard yellow-colored with a faint aroma of orange peel. This is an average beer, too meek, a malt tea mixed with a little frozen orange juice.
Grade: C
#16 Bud Light Lime
Anheuser-Busch
Smells promisingly (for a lite macro beer) fruity; kind of like a margarita. Lime is all thats in the taste, too –sweet sugary citrus mostly covers up the cheap brew. This tastes like generic limeade. It’s not an awful beverage, but it is an awful beer.
Grade: D+
#17 Wild Blue Blueberry Lager
Anheuser-Busch
Dear god what is this? Smells like freezer-burned blueberries. Tastes like Krusty Brand Kough Syrup. Mediciney, unnatural, and vile.
Grade: F
(This post is part of the “One Year, One Thousand Beers” project.)
source:http://www.forbes.com/
source:http://www.forbes.com/
BUDWEISER FAMILY DRINKS
BUDWEISER FAMILY DRINKS:
PROJECT 12
And then there were three.
“Project 12” started in the early spring when Budweiser’s 12 brewmasters across America were asked to write a unique beer recipe worthy of the Budweiser name. After internal discussion and debate, six of the recipes were chosen to be brewed in small batches. Now, after a summer-long nationwide sampling effort involving thousands of consumers at dozens of events, U.S. beer drinkers have provided feedback, which helped Budweiser decide which three beers would be available for sale in a limited-edition sampler pack this fall.
The “winning” recipes, named for the ZIP Code in which the beer was originally brewed, are from brewmasters at the Budweiser breweries in Los Angeles, St. Louis and Williamsburg, Va.
1) Batch No. 91406 (Los Angeles): • A deep-amber lager with 6 percent alcohol by volume (ABV).
2) Batch No. 63118 (St. Louis): • A deep-golden pilsner with 6 percent ABV.
3) Batch No. 23185 (Williamsburg, Va.): • A bourbon cask lager with 5.5 percent ABV.
Taste Profile:
Fresh and subtle fruit notes, a delicate malt sweetness and balanced bitterness for a clean, snappy finish. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment.
Ingredients/Brewing:
Brewed using a blend of imported and classic American aroma hops, and a blend of barley malts and rice. Budweiser is brewed with time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
Advertising Highlights:
Budweiser was advertised with spectacular, electric billboards in New York City’s Times Square as early as 1902, and was the first brand to sponsor a network TV show (“The Ken Murray Variety Show” on CBS in 1951). More recently, the brand has created advertising icons like Frank and Louie, the Budweiser lizards, and the “Whassup!” guys, a campaign that won the Grand Prix award in 2001 at the 48 th Annual International Advertising Festival in Cannes, France. The brand also highlights the world-famous Budweiser Clydesdales in its advertising.
Interesting Facts:
Budweiser was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Samples of Budweiser are flown into St. Louis everyday from each of A-B’s 12 regional breweries. There, in a special tasting room, the beer is sampled and judged by our brewmasters to ensure its quality and consistency.
Best With:
The carbonation of Budweiser and its clean, crisp taste make it an ideal pairing with pizza and pub food such as quesadillas, nachos, mozzarella sticks.
ABV: 5%
Read more...
Anheuser-Busch Companies, Inc. traces its roots to 1852 and the Bavarian Brewery in St. Louis. The struggling brewery was acquired by Eberhard Anheuser, a successful soap manufacturer, in 1860.
Anheuser had no experience in the brewing business, but his son-in-law did. Adolphus Busch, a successful German businessman, joined his father-in-law in the business in the 1860s and took on increasing responsibility. Through new technologies and modern marketing practices, he transformed the local brewery to an industry leader.
The growth of a brewery:
In the early 1870s, Adolphus Busch became the first American brewer to use pasteurization, which allowed beer to be shipped long distances without spoiling. By the mid 1870s and early 1880s, he introduced artificial refrigeration, refrigerated railcars and rail-side icehouses. These technological innovations allowed the company to grow – now, it could distribute beer across the country.
Budweiser was the first national beer brand, introduced in 1876. Twenty years later, Busch introduced Michelob, America’s first specialty beer. To market his beers, Busch used traditional, proven selling methods but in a far more organized and deliberate manner than his competitors. He pioneered the use of giveaways and premiums, and used his brewery as a showplace for the public to visit.
When Eberhard Anheuser died in 1880, Adolphus became president of the brewery. In 1901, the company broke the 1 million barrels of beer sales mark for the first time, making it one of the nation’s leading breweries.
Adolphus Busch died in 1913 and was succeeded by his son, August A. Busch, Sr.
Surviving Prohibition
The brewery’s bleakest period began at midnight on Jan. 16, 1920, when national Prohibition became law. Rather than close its doors, as more than half of the nation’s breweries did, Anheuser-Busch diversified and remained in business.
Under the leadership of August Sr., the company marketed more than 25 different non-alcoholic products such as soft drinks, truck bodies and ice cream. In preparation for Prohibition, Anheuser-Busch released Bevo, a non-alcoholic cereal beverage, in 1916. On April 7, 1933, beer was re-legalized.
Recovery from Prohibition was slow but steady under Adolphus Busch III, who became president of the company in 1934, upon the death of his father, August Sr.
Economic conditions caused by the Great Depression also restrained growth, but, thanks in part to the introduction of the metal can in 1936, sales began to climb. By 1938, Anheuser-Busch hit the 2 million barrel mark. During World War II, the company diverted many of its operations in support of the war effort, voluntarily relinquishing its West Coast markets to conserve railcar space for war materials shipments.
An era of growth
Following the war, America and Anheuser-Busch experienced an era of growth and prosperity throughout the 1950s and 1960s. In 1946, August A. Busch, Jr. became president of the company following the death of his brother, Adolphus III. Beginning with the opening of the Newark, N.J. facility in 1951, August Jr. created a national network of nine breweries.
Under his leadership, beer sales increased from 3 million barrels to more than 34 million barrels, and corporate diversification was extended to include family entertainment, industrial products, real estate and can manufacturing. In 1957, Anheuser-Busch became the leading U.S. brewer, a position it retains today.
August A. Busch III was elected president of Anheuser-Busch, Inc. in 1974, and the next year succeeded his father, August Jr., as chief executive officer, becoming the fourth generation of the family to lead Anheuser-Busch. August III led the company to build four additional breweries, expand the family entertainment business, and significantly strengthen the company?s horizontal and vertical integration.
In 1982, the company introduced Bud Light nationally, which grew quickly in popularity and today is one of the world’s best selling beer brands.
In 2008, Anheuser-Busch and InBev combined to become Anheuser-Busch InBev. The new company is the world?s largest brewer and one of the top 5 consumer goods companies in the world.
And then there were three.
“Project 12” started in the early spring when Budweiser’s 12 brewmasters across America were asked to write a unique beer recipe worthy of the Budweiser name. After internal discussion and debate, six of the recipes were chosen to be brewed in small batches. Now, after a summer-long nationwide sampling effort involving thousands of consumers at dozens of events, U.S. beer drinkers have provided feedback, which helped Budweiser decide which three beers would be available for sale in a limited-edition sampler pack this fall.
The “winning” recipes, named for the ZIP Code in which the beer was originally brewed, are from brewmasters at the Budweiser breweries in Los Angeles, St. Louis and Williamsburg, Va.
1) Batch No. 91406 (Los Angeles): • A deep-amber lager with 6 percent alcohol by volume (ABV).
2) Batch No. 63118 (St. Louis): • A deep-golden pilsner with 6 percent ABV.
3) Batch No. 23185 (Williamsburg, Va.): • A bourbon cask lager with 5.5 percent ABV.
Budweiser - The Great American Lager
Taste Profile:
Fresh and subtle fruit notes, a delicate malt sweetness and balanced bitterness for a clean, snappy finish. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment.
Ingredients/Brewing:
Brewed using a blend of imported and classic American aroma hops, and a blend of barley malts and rice. Budweiser is brewed with time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
Advertising Highlights:
Budweiser was advertised with spectacular, electric billboards in New York City’s Times Square as early as 1902, and was the first brand to sponsor a network TV show (“The Ken Murray Variety Show” on CBS in 1951). More recently, the brand has created advertising icons like Frank and Louie, the Budweiser lizards, and the “Whassup!” guys, a campaign that won the Grand Prix award in 2001 at the 48 th Annual International Advertising Festival in Cannes, France. The brand also highlights the world-famous Budweiser Clydesdales in its advertising.
Interesting Facts:
Budweiser was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Samples of Budweiser are flown into St. Louis everyday from each of A-B’s 12 regional breweries. There, in a special tasting room, the beer is sampled and judged by our brewmasters to ensure its quality and consistency.
Best With:
The carbonation of Budweiser and its clean, crisp taste make it an ideal pairing with pizza and pub food such as quesadillas, nachos, mozzarella sticks.
ABV: 5%
Bud Light:
Since 1982, Bud Light has grown to become the best-selling beer in the United States and the No. 1 light beer in the world. Brewed with all natural ingredients and a blend of two and six-row barley malt, Bud Light’s characteristics of a clean aroma and a crisp smooth taste is a guarantee for beer drinkers. The sure sign of a good time. Here We Go.
Visit website (http://www.budlight.com)
Select 55:
A smooth, light golden lager with only 55 calories and the crisp, clean finish of Budweiser Select.
Select 55 is brewed with specialty malts and a blend of imported and domestic hopping. Select 55 has a light golden color and offers aroma notes of toasted malt and subtle hopping.
Select 55 is the lightest beer in the world with fewer calories than any other beer option currently available. Per 12-ounce serving, Select 55 has 55 calories and 1.9g carbohydrates.
Bud Light Lime:
Bud Light Lime is a premium light beer that combines all the drinkability of Bud Light with the taste of fresh squeezed lime. Bud Light Lime is a light-bodied beer with a delicate malt sweetness, clean, crisp finish. This product is available in a unique clear bottle with bright green graphic so you can’t miss it! Whether you are out in the hot sun, or just in the mood for a change in pace, Bud Light Lime is sure to quench your thirst for something different this summer. 4.2% ABV
For more information on Bud Light Lime
visit:website (www.budlightlime.com)
Budweiser Select:
Budweiser Select delivers it all – a bold taste, full-flavor and a clean finish, it’s the best of both worlds. It is truly a unique beer with product points of difference vs. every other beer in the market today. Full Flavor, 99 Calories The Exception To The Rule.
Visit website (http://www.budweiserselect.com)
Bud Ice:
Introduced nationally in 1995, Bud Ice is American’s first draft beer to be ice brewed. Anheuser-Busch’s exclusive ice-brewing process takes the beer to a temperature below freezing, leading to the formation of ice crystals. The beer then rests in storage at 28 degrees Fahrenheit for several days before being cold-filtered and packaged, resulting in a rich, smooth draft taste that is remarkably easy to drink. Bud Ice Light is a light alternative to this ice-brewed beverage.
Chelada:
Taste Profile: Budweiser & Clamato Chelada and Bud Light & Clamato Chelada are beers that combine Budweiser and Bud Light with the refreshing taste of Clamato, spices and a hint of lime.
Ingredients/Brewing: Budweiser & Clamato Chelada and Bud Light & Clamato Chelada are a combination of our classic American-style lagers, Budweiser and Bud Light, and the rich, spicy taste of Clamato Tomato Cocktail.
We follow the traditional brewing process for Budweiser and Bud Light. Clamato is carefully blended with the beer to create the proper balance of the crisp finish of Budweiser or Bud Light and the signature taste of Clamato.
How to Serve: To best enjoy Budweiser & Clamato Chelada and Bud Light & Clamato Chelada, gently rotate the chilled can once before pouring. Then, serve cold, or pour over ice, into a traditional goblet-style glass and garnish with a slice of lime or celery stalk. Salting the rim of the glass or adding a dash of hot sauce to the beer allows adults to further customize Chelada.
Best With: A savory beer that is great for any occasion, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada pair well with traditional Latino dishes such as ceviche, chicken enchiladas and tamales.
Chelada Picante:
Today we have the Budweiser and Clamato Chelada, but this is the NEW Picante with salt & lime version. This is a 24oz can, it is 5% ABV, it has 198 calories (per 12oz), 22.7g carbs (per 12oz) and remember DO NOT SHAKE!
ABV: 5%
SOURCE:http://208.131.137.152/beverage/brands/26
Friday, 9 November 2012
History About Budweiser
History About Budweiser:
Read more...
The name Budweiser in America, advertised as the King of Beers, has been a mainstay in today's culture. Almost toted as a 'rock' in its industrial strength, but is it a stalworthy as claimed?
It's always Lawyer Time in this little corner of beerland. Budweiser, the flagship beer of Anheuser-Busch and the best-selling brew in America, has been scrapping over the rights to its name for decades, and there's no sign of a letup anytime soon.
The Budweiser saga began in 1876, when the E. Anheuser Brewing Association of St. Louis, Missouri, introduced Budweiser Lager Beer. Founded in 1860 by Eberhard Anheuser, the company was renamed the Anheuser-Busch Brewing Association in 1879, recognizing the contribution and leadership of then president Adolphus Busch.
"Bud" was a hit. The decades flew by and Americans guzzled Budweiser by the barrelful (three million barrels per year by 1941, in fact). Americans continued to down Bud in massive quantities, and Budweiser became an American icon.
Meanwhile, in Czechoslovakia, trouble was brewing. It seems that when Eberhard Anheuser named his beer Budweiser, he was paying homage to the beer makers of a Czech town called Ceske Budejovice, known in Anheuser's native Germany as "Budweis." According to the folks in Budweis, their local beer has been known as Budweiser for several hundred years.
In 1895 the Czech brewery Budejovicky Pivovar (mercifully known as Budvar) began producing its own brew, marketing it under the name Budweiser Budvar, and the legal fireworks soon began.
In 1939, Anheuser-Busch and Budvar supposedly buried the trademark hatchet in the United States, giving AnheuserBusch the American rights to the name in exchange for Budvar's ownership of the name Budweiser in much of Europe. But as Anheuser-Busch expanded into and began to dominate international markets, skirmishing flared again. The Czechs even took offense at Budweiser's slogan "The King of Beers," noting that Budweis brewers had called their product "The Beer of Kings" since the sixteenth century. And Budvar partisans pointed out that A-B's Budweiser wasn't even legally considered beer in Germany, where the Reinheitsgebot (Beer Purity Regulations) dating back to 1516 strictly forbid the use of rice in brewing beer.
In recent years plucky Budvar has again won the right to use the names Budweiser and Bud in the European Union countries, but court cases continue to rage from Sweden to Hong Kong. Budvar's current tactic is to sell its beer in the United States as Czechvar, hoping that word of mouth about what they call (in a whisper, of course) "the real Budweiser" will win them the fame in U.S. bars that they have lost, at least for the moment, in the U.S. courts.
http://www.streetdirectory.com
Saturday, 3 November 2012
Manifested Marketing - Marketing Blog
Manifested Marketing - Marketing Blog:
Budweiser – Market Penetration:
Normally, various forms of price promotions – and any short-term adjustments to the marketing mix – are over-looked as trivial and insignificant. This latest campaign, however, has more depth that your ordinary marketing stunt for several reasons.
As soon as those temperatures rise enough, you can be sure everyone will be using all forms of instant and web messaging to spread the word. This leads us to my second point: this simple move is effective enough to take advantage of external opportunities and mitigate any threats. Any good marketing decision should involve a SWOT analysis – this is no exception. The opportunity may be trivial – like the good weather – but the threats posed was much more serious. Budweiser risks loosing significant market share over the summer, particularly in Ireland, where the warm weather is traditionally greeted with a cold glass of Cider or Pimm’s. Therefore, Budweiser is effectively directly competing with these summer time market leaders with what is known as a market challenger strategy.
And what is the best way to compete? Turn your weaknesses into strengths – this is the other benefit of doing a SWOT analysis and the third and final reason why Diageo’s strategy is more clever than your average promotion. The Budweiser brand has been repositioned for the summer – away from its irrelevant American heritage to be more lifestyle and ‘feel-good’ focused. Consumers see brands as an extension of themselves, and the summer this what they aspire to be.
Of course, however, it is hard to say whether or not this will have any long-term effect. Yes, they can encourage people to try Budweiser, but can Irish drinkers really be torn away from their favourite drinks for good? Thus, there is a degree of risk with even the simplest of marketing penetration strategies. Now that I think about risk, surely the biggest risk – and the most likely to happen – is simply the weather turns bad and no one even gets to try a free Budweiser…
© Joshua Blatchford, author of Manifested Marketing, 02/05/2011
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Budweiser – Market Penetration:
In the fiercely competitive alcoholic drinks market, almost every brewer is on the look out for any opportunity to increase their sales – they are resorting to limited moves to such market penetration strategies, targeting existing markets and consumers. Diageo, the distributor of Budweiser in Ireland, wishes to capitalise on the early summer in order to win market share. The company has just launched an app for smartphones that measures the temperature across Ireland. If the temperature in a given location exceeds 20°C, consumers in that area will receive a free drink from any 2,500 participating pubs. See this video for a full description of how the service works.
Normally, various forms of price promotions – and any short-term adjustments to the marketing mix – are over-looked as trivial and insignificant. This latest campaign, however, has more depth that your ordinary marketing stunt for several reasons.
Firstly, it is great to see a company that realises simply using web 2.0 or social media technology is no longer innovative: it is what you do with new technology that defines creative digital marketing. Just about all of Budweiser’s competitors use the latest tech developments to enhance their marketing – I have previously written about Barcadi’s pit-falls here. But this is a truly original idea. And when something is new people want to share it with others; the whole benefit behind market penetration is to stimulate the market, which is best done through word-of-mouth. Hence, consumers, and their friends who may have hitherto not tried the drink, will be closely watching the ‘Ice Cold Index’.
As soon as those temperatures rise enough, you can be sure everyone will be using all forms of instant and web messaging to spread the word. This leads us to my second point: this simple move is effective enough to take advantage of external opportunities and mitigate any threats. Any good marketing decision should involve a SWOT analysis – this is no exception. The opportunity may be trivial – like the good weather – but the threats posed was much more serious. Budweiser risks loosing significant market share over the summer, particularly in Ireland, where the warm weather is traditionally greeted with a cold glass of Cider or Pimm’s. Therefore, Budweiser is effectively directly competing with these summer time market leaders with what is known as a market challenger strategy.
And what is the best way to compete? Turn your weaknesses into strengths – this is the other benefit of doing a SWOT analysis and the third and final reason why Diageo’s strategy is more clever than your average promotion. The Budweiser brand has been repositioned for the summer – away from its irrelevant American heritage to be more lifestyle and ‘feel-good’ focused. Consumers see brands as an extension of themselves, and the summer this what they aspire to be.
Of course, however, it is hard to say whether or not this will have any long-term effect. Yes, they can encourage people to try Budweiser, but can Irish drinkers really be torn away from their favourite drinks for good? Thus, there is a degree of risk with even the simplest of marketing penetration strategies. Now that I think about risk, surely the biggest risk – and the most likely to happen – is simply the weather turns bad and no one even gets to try a free Budweiser…
© Joshua Blatchford, author of Manifested Marketing, 02/05/2011
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