INBEV TAKEOVER MODELO GROUP BRANDS
INBEV TAKEOVER MODELO GROUP BRANDS:
Barrilito:
Barrilito is a lager beer made with high quality ingredients. Because of its transparent and bright gold color, good body, clean aroma and refreshing flavor, it is an excellent pilsner beer.
Barrilito is Grupo Modelo's fourth most popular brand in Mexico. In 2010 we launched the new 444 milliliter bottle to respond to the needs of consumers looking for this brand in a larger size.
Corona Extra:
Corona Extra is the leading brand in Mexico, the number one imported beer in the US, the fourth most valuable brand in the world and the most popular Mexican beer worldwide. It is a pilsner beer. The Corona Extra brand is targeted to people who are looking to relax responsibly. It is the only brand that stands for Mexican pride all over the world. It is currently sold in more than 170 countries in five continents and it is the leading import beer in almost fifty of such countries.
Corona Extra was first produced in 1925 at the Cervecería Modelo in Mexico City.
Corona Light:
Corona Light was the first light lager beer produced by Grupo Modelo. Only Corona Light takes you away from your everyday stress, making you feel light, without remorse.
Corona Light is the fifth most popular imported beer in the US, and the number one imported light beer.
Corona Light was introduced in the United States in 1989 and in Mexico in 2007. It contains approximately 30% less calories than Corona Extra.
Corona Light was the first light lager beer produced by Grupo Modelo. Only Corona Light takes you away from your everyday stress, making you feel light, without remorse.
Corona Light is the fifth most popular imported beer in the US, and the number one imported light beer.
Corona Light was introduced in the United States in 1989 and in Mexico in 2007. It contains approximately 30% less calories than Corona Extra.
Estrella:
Estrella is known as the perfect addition to any party. It is a pilsner beer produced in the Guadalajara Modelo plant. Because of its light and friendly taste, it enhances the atmosphere of any social gathering. Estrella communicates the "feel the energy" message.
Estrella was first produced in the late 19th Century by Cervecería Estrella (currently known as Cervecería Modelo de Guadalajara), that Grupo Modelo acquired in 1954.
León:
León is a Munich-type dark amber-colored beer, with great aroma and body, that mixes a nice sweetness with light bitterness, and a white foam.
León has become a new favorite of young people who are looking for a dark beer with a great taste.
The León brand was first launched into the market in the early 1900s. Although its origin is traced back to the southeast region of Mexico, through the years it has conquered the tastes of consumers in the entire country.
León has become a new favorite of young people who are looking for a dark beer with a great taste.
The León brand was first launched into the market in the early 1900s. Although its origin is traced back to the southeast region of Mexico, through the years it has conquered the tastes of consumers in the entire country.
Modelo Especial:
Modelo Especial is Grupo Modelo's second most popular beer—and the most popular canned beer—as well as the third most popular imported brand in the US. It is a very different, pilsner beer, full of attitude and image.
In 2010 we changed its image. Essentially, we added the date of its creation, 1925, on the Modelo Especial label, we redesigned the legendary lions and we changed the style on the word "Especial". The new image of Modelo Especial reflects the strength of the lion, a symbol of Grupo Modelo, and the pride behind its great quality. It also recognizes its 85 year history, and a tradition of great flavor and body.
Modelo Especial was the first brand produced by Grupo Modelo, in 1925, the year in which the company was founded.
Barrilito:
Barrilito is a lager beer made with high quality ingredients. Because of its transparent and bright gold color, good body, clean aroma and refreshing flavor, it is an excellent pilsner beer.
Barrilito is Grupo Modelo's fourth most popular brand in Mexico. In 2010 we launched the new 444 milliliter bottle to respond to the needs of consumers looking for this brand in a larger size.
Corona Extra:
Corona Extra is the leading brand in Mexico, the number one imported beer in the US, the fourth most valuable brand in the world and the most popular Mexican beer worldwide. It is a pilsner beer. The Corona Extra brand is targeted to people who are looking to relax responsibly. It is the only brand that stands for Mexican pride all over the world. It is currently sold in more than 170 countries in five continents and it is the leading import beer in almost fifty of such countries.
Corona Extra was first produced in 1925 at the Cervecería Modelo in Mexico City.
Corona Light was the first light lager beer produced by Grupo Modelo. Only Corona Light takes you away from your everyday stress, making you feel light, without remorse.
Corona Light is the fifth most popular imported beer in the US, and the number one imported light beer.
Corona Light was introduced in the United States in 1989 and in Mexico in 2007. It contains approximately 30% less calories than Corona Extra.
Corona Light was the first light lager beer produced by Grupo Modelo. Only Corona Light takes you away from your everyday stress, making you feel light, without remorse.
Corona Light is the fifth most popular imported beer in the US, and the number one imported light beer.
Corona Light was introduced in the United States in 1989 and in Mexico in 2007. It contains approximately 30% less calories than Corona Extra.
Estrella is known as the perfect addition to any party. It is a pilsner beer produced in the Guadalajara Modelo plant. Because of its light and friendly taste, it enhances the atmosphere of any social gathering. Estrella communicates the "feel the energy" message.
Estrella was first produced in the late 19th Century by Cervecería Estrella (currently known as Cervecería Modelo de Guadalajara), that Grupo Modelo acquired in 1954.
León is a Munich-type dark amber-colored beer, with great aroma and body, that mixes a nice sweetness with light bitterness, and a white foam.
León has become a new favorite of young people who are looking for a dark beer with a great taste.
The León brand was first launched into the market in the early 1900s. Although its origin is traced back to the southeast region of Mexico, through the years it has conquered the tastes of consumers in the entire country.
León is a Munich-type dark amber-colored beer, with great aroma and body, that mixes a nice sweetness with light bitterness, and a white foam.
León has become a new favorite of young people who are looking for a dark beer with a great taste.
The León brand was first launched into the market in the early 1900s. Although its origin is traced back to the southeast region of Mexico, through the years it has conquered the tastes of consumers in the entire country.
Modelo Especial is Grupo Modelo's second most popular beer—and the most popular canned beer—as well as the third most popular imported brand in the US. It is a very different, pilsner beer, full of attitude and image.
In 2010 we changed its image. Essentially, we added the date of its creation, 1925, on the Modelo Especial label, we redesigned the legendary lions and we changed the style on the word "Especial". The new image of Modelo Especial reflects the strength of the lion, a symbol of Grupo Modelo, and the pride behind its great quality. It also recognizes its 85 year history, and a tradition of great flavor and body.
Modelo Especial was the first brand produced by Grupo Modelo, in 1925, the year in which the company was founded.
Modelo Light:
Modelo Light is "a beer like you never imagined". It's an innovative light lager alternative for people who seek the new and avoid the conventional.
Modelo Light is sold in its stylish signature blue bottle and in can.
Modelo Light was first produced in 1994.
Montejo:
Montejo, the brand that originated in the city of Merida, in the Yucatán peninsula, is a pilsner characterized by its smooth flavor and excellent aroma.
It is a regional brand, whose tradition began in southeastern Mexico when it was launched in 1960 as an anniversary brand for Cervecería Yucateca.
It was purchased by Grupo Modelo in 1979, and in 1999 it updated the brand's look and feel to give it a fresh and current image.
Negra Modelo:
Negra Modelo, known as the "the cream of beers", is a Munich-style beer offering a balanced flavor and delicate aroma of dark malt, caramel and hops.
It is the top selling dark beer in Mexico. It has a bright, dark amber color, topped by a thick, creamy foam. Because of its unique flavor, Negra Modelo is the ideal beer to accompany any special occasion.
It was first introduced in Mexico in 1925 as a dark beer under the name Modelo, this beginning its great tradition in Mexico.
Pacífico:
Pacífico is a beer with a long tradition in Mexico and is Grupo Modelo's leading brand in northeastern Mexico. It is a pilsner, clear beer with a refreshing, smooth taste. Pacífico was first brewed in Mazatlán, Mexico and Grupo Modelo began exporting it to the western and southern US in 1985, with great results. Pacífico is currently the fifteenth most popular imported brand in the US.
Pacífico is the best choice for people who like to share with their friends, enjoying what has come to be known as the "Pacífico lifestyle".
Pacífico was born in the early 20th Century and it is brewed mainly in the Cervecería del Pacífico plant, in the city of Mazatlán, in the state of Sinaloa.
Pacífico Light:
Pacífico Light is a new option for people who enjoy and prefer the tradition of our Pacífico beer and are looking for a lighter flavor.
Pacífico Light was launched in 2008 and is currently available in Northeastern and Northwestern Mexico. With this brand Modelo offers a very high quality product, with less than 100 calories, less alcohol content and great flavor.
Pacífico Light is Grupo Modelo's response to the consumer who wants to continue to be authentic, to feel lighter and to enjoy a refreshing beer.
Tropical Light:
Tropical Light was born out of the need to satisfy consumers looking for a good light beer with low alcohol content.
It is a pilsner golden-colored beer with 3% volume of alcohol and an adequate balance between body and bitterness, which makes it easy to digest.
Tropical Light was born in 2007.
Victoria:
Victoria—the brand that most reflects the Mexican tradition of Grupo Modelo—is a Vienna-style beer whose roots are closely linked to the history of Mexico. Victoria has the delicate aroma of the highest quality malt and hops, that is well-balanced with its unique amber-color and its bright and refreshing creamy foam that tops its transparent and bright appearance. With its more than one-hundred years of history, Victoria continues to be the brand that, because of its exact taste, pleases everyone.
Victoria was originally produced by the Compañía Cervecera de Toluca y México that was acquired by Grupo Modelo in 1935. Exports of Victoria to the US began in 2010.
Source:http://www.gmodelo.mx/pacifico_light_en.jsp
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