Tuesday 1 May 2012

Budweiser Company Portfolio

Budweiser Company Portfolio:



Budweiser was introduced in 1876 when Adolphus Busch set out to create the United States’ first truly national beer brand - brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the original family recipe used by five generations of Busch family brewmasters. Budweiser, the ‘Great American Lager’ is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment.

Budweiser is brewed with time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.


The hops used to brew Beck's today, still come from the Hallertau region in Germany, and every bottle of Beck's is brewed according to the uncompromising German Reinheitsgebot (Purity law). With a strong and committed heritage, Beck's has had only 6 brew masters throughout a 125 year history.

Just as the brand has remained true to its heritage, The Beck's spirit inspires consumers to stay true to themselves, to make their own choices, and to embrace the freedom to live life according to their own ambitions.

Today, Beck's is the world’s No. 1 German beer present in more than 80 countries worldwide.

Stella Artois
Stella Artois is a brand of supreme worth and quality. It is the number 1 Belgian beer in the world and is distributed in almost 80 countries world-wide.

It is brewed to perfection using the original Stella Artois yeast and only the best ingredients including the celebrated Saaz hops. It's the optimum premium lager, with its full flavor and clean, crisp taste.

Stella Artois is still brewed using natural ingredients in the same processes of mixing and fermentation used in the old days. This guarantees that the beer is something we've been proud of and will always be proud of.

No matter where in the world, consumers can count on a great experience when they drink Stella Artois. A brand of supreme worth and quality, it is the number 1 Belgian beer in the world and is distributed in almost 80 countries world wide.

The beautiful chalice is the perfect glass, particularly when combined with the Stella Artois pouring ritual that allows the beer to flow, breathe and develop a pristine head. Not only does the beer taste great, it also looks wonderful.

Originating in 1997, the Stella Artois World Draughtmaster Championship assembles the best bartenders from around the world to rate their tapping, bottle-pouring skills, and table-serving protocol.



Leffe makes the extraordinary, just perfect, bringing people together to share, and savor special moments. The Leffe family of beers are rich and full bodied. Made from only the highest quality ingredients, they provide a recipe for rich moments in life that deserve to be savored. Leffe's unique brewing heritage is now shared and enjoyed by consumers in more than 60 countries worldwide.
While sharing a Leffe, consumers savor true moments of indulgence. Designed for real beer lovers, Leffe is to be savored when there is time to relax and enjoy the deep, complex flavors wrought from a centuries-old brewing tradition. The brand is available in four varieties: Blonde, Brown, Triple, and Radieuse/Vieille Cuvée. Each of these unique brews is made by craftsmen who rely on hundreds of years of brewing competence and tradition to make a drink that offers a perfect moment of indulgence. Each one has its own character - treats to enjoy for different occasions.
Leffe Blonde

A dry, fruity, lightly spiced beer, full and creamy - a perfect balance of strength and subtlety. The brand has a delicate and light, malty aroma and a subtle, sweet finish. Leffe Blonde is a perfect accompaniment to light, everyday meals.

Leffe Brown
Leffe Brown is substantially more robust than Leffe Blonde. This rich variety combines the rich aroma of roasted caramel with a slightly sweet finish. It is an excellent accompaniment to hearty, sweet and savory types of cuisine.

Leffe Triple
Leffe Triple is a stronger beer with a full aftertaste of spicy coriander and orange. Leffe Triple is an excellent replacement for any robust or full-flavored white wine.

Leffe Radieuse/Vieille Cuvée
Leffe Radieuse/Vieille Cuvée combines a very complex taste pallet and the fruity flavors of banana, citrus fruit, coriander and cloves, with a mild sharpness. It is a beer to drink instead of complex wines, with sophisticated and complex cuisines.

Hoegaarden is totally different - by nature. First brewed in 1445, it is different from virtually any other beer or beverage experience in the world - different in the kind of beverage that it is, and in the naturally refreshing taste experience.

Hoegaarden is the authentic Belgian wheat or white beer. It has a unique and extremely complex brewing process whereby the brand is first top fermented and then is refermented within the bottle - ending up in a unique cloudy-white appearance. The brand's unique appearance is mirrored by its one-of-a-kind taste - sweet and sour beer with a little bitterness, slightly spicy, with a strong touch of coriander and a hint of orange; perfect for warm summer days. Refreshing, a little quirky, and decidedly different - naturally.

Source:http://www.ab-inbev.com


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